• Rumbling began last year about the Big Ten having plans to expand, perhaps inviting Missouri and Nebraska of the Big 12 and/or some Big East teams such as Rutgers, to join them.
Notre Dame, naturally, always is part of the conversation.
• Then came a report that recorded an estimated 7.5 on the College Football Richter Scale from Orangebloods.com that the Pac-10 hopes to swallow up six Big 12 teams - Texas, Oklahoma, Texas A&M, Oklahoma State, Colorado and Texas Tech.
The conference would split into two leagues, with Arizona State and Arizona joining the Big 12 newcomers in one and the old Pac-8 schools making up the other.
While some initially dismissed the report, it was credible.
• Soon after that report, the Columbus (Ohio) Dispatch published e-mails between Big Ten Commissioner Jim Delany and Ohio State President E. Gordon Gee in which they appeared to discuss adding Texas and Texas A&M.
• On Saturday night, the roiling continued with an Austin American-Statesman blockbuster that the Big 12 has given Missouri and Nebraska until Friday to decide whether they're staying in the conference or bolting.
• And on Sunday, the Pac-10 governing board gave conference Commissioner Larry Scott permission to pursue expansion.
"We probably have contemplated or are contemplating almost everything you've read about," Scott told reporters Sunday.
As usual with college football shifts, this one will be triggered by television ratings and money.
And Texas is at the epicenter.
It's no coincidence, either, that the Big 12 and Pac-10 television contracts are up for renegotiation next year.
What could ultimately result is a structure of four 16-team "super conferences" with each having its own television network. The Big Ten already does. The Pac-10, upon expanding, likely would follow suit.
Each would have its own conference championship game - another big revenue generator from television ratings, name sponsorships, tickets, merchandise, etc.
What is very unclear is how the bowl games - and the Fiesta in particular - would fit into this new scenario.
The Fiesta, remember, has tie-ins with the Big 12, which could soon cease to exist.
It also is in the rotation of bowls that play host to the BCS National Championship Game.
It's likely, of course, that we won't really know what the New World looks like until after the 2013 season when the current BCS contract expires.
But when everything settles, will the super conferences simply form a playoff with league champions meeting in conference championship games that amount to national quarterfinals?
Would a college football Final Four follow?
And if that happens, where would the games be played? The Orange, Fiesta, Rose and Sugar with each rotating as host of the championship game?
What about the Big 12 schools that would be left out? Are the powers that be really going to leave Kansas, Kansas State, Iowa State and Baylor with no place to go? Doubtful.
Whether this truly is The Big One with inevitable aftershocks, or just a lot of rumbling remains to be seen.
"There are so many options, opinions, stories and possibilities that it's almost impossible to keep track of them all," said John Junker, executive director of the Fiesta Bowl. "We're tied to the Big 12 and very supportive of that conference. On the other side, I don't think there's going to be a vote to have fewer BCS bowls, so the question is how it operates.
"Change is the only thing that's certain. But we know somebody will want to play here in January."